You’ve probably heard about ChatGPT, the AI chatbot that’s been dominating headlines.

And even if you haven’t heard of it, you’ve likely encountered it in one way or another. More and more businesses are finding novel ways to use the chatbot in functions from customer service to marketing, HR, and data analytics. 

But have you thought about how you could be using ChatGPT for your moving company? Well, we have. 

How it works

ChatGPT is a generative AI natural language processor. It works just like a chatbot– you type in a question and it comes back with a response in plain language. The more specific your prompt, the more specific the answer! You can give it language cues by asking it to be more conversational or formal in tone, ask it to write like a certain person (Steve Jobs, for example), or even ask it to give its answer in the form of a poem!

It scrapes the internet for information and returns it to you as a response. So it can’t create anything new per se. The information has to exist somewhere. But it can find, process, and return a LOT of information quicker than any human can.

Here’s how Chat GPT explains itself in layman's terms: 

It's called Chat GPT because it's based on a type of technology called "GPT," which stands for "Generative Pre-trained Transformer." That's just a fancy way of saying that it's a computer program that's really good at understanding language and using that understanding to come up with new things to say.

So, when you ask Chat GPT a question, it uses its big brain to try to understand what you're asking and then comes up with an answer. And the more people talk to Chat GPT, the smarter it gets!

How moving companies can use ChatGPT

We asked ChatGPT how moving companies can use it to improve efficiency. The following points are the chatbot’s answers, edited and added to by us. Some ideas are more straightforward, and some are more technical, but hopefully, these get the creative wheels turning and give you some idea of how to use ChatGPT in your business. 

1. Customer service

You can use ChatGPT to develop a chatbot that can interact with customers and answer their questions. This reduces the workload on your customer service representatives, who can focus on more complex issues. The benefit here is that the chatbot can provide always-on support, even when your team isn’t in the office, so customers and prospects get instant responses.

Supermove note: This can be a great solution for automating FAQs and after-hours queries, but it’s important to balance this with using humans who provide superior customer service. For instance, when someone contacts Supermove Support, they’re always connecting with a real person 🙂

2. Marketing & sales

Your marketing and sales teams send out a lot of emails. ChatGPT can be used to templatize and generate some of this content, so your teams aren’t always writing things from scratch. Use it to create email nurture flows to move potential customers through your sales funnel faster. You can even use it to create social media plans! Our one caveat here is that you should never directly post or send ChatGPT content without editing it first. The technology isn’t perfect, so give it a once-over for accuracy. 

3. Brand and competitive intel

One area where ChatGPT really excels is gathering a lot of information very quickly. Research that would take you hours or days can be done almost instantaneously. A great example of this in practice is brand analysis– understanding how your pricing, positioning, branding, and messaging are performing compared to your competitors. 

To get at this information, try giving ChatGPT the following query:

I want you to act as an analysis auditor for my company, [YOUR COMPANY NAME] in [CITY/STATE]. I want you to perform an analysis of the brand and I need you to focus on pricing, market positioning, branding, and messaging. Research the relevant market and analyze the strengths and weaknesses of my company. Let me know how we can improve and take actionable steps to make my company better than the competitors.

4. Inventory management

Moving companies can use ChatGPT to develop an inventory management system that can keep track of all the items being moved. The chatbot can be used to input the details of the items, such as the type, quantity, and destination quickly and easily. It can be integrated with an automated inventory tracking system like RFID or barcodes to provide real-time updates throughout the move.

5. Employee training

You can use ChatGPT to develop a training program for your employees. The chatbot can provide employees with information about the company's policies, procedures, and best practices. Additionally, the chatbot can be used to provide feedback to employees on their performance, which can help them improve their skills and become more efficient.

Supermove note: If you’re going to use ChatGPT in this way, we suggest making it additive to existing training programs. Part of the purpose of training is to get to know your employees, and you don’t want to de-personalize the experience too much.

6. Route optimization 

ChatGPT can be used to develop an algorithm that can optimize the routes taken by your moving trucks. This can help the company to reduce fuel consumption and travel time, which will result in cost savings. The algorithm can take into account factors such as traffic, road conditions, and delivery schedules to determine the most efficient routes.

The bottom line: It’s time to start experimenting with new tech

We know it can be easy to dismiss new technology as not your thing, or not for you. Especially with the busy season kicking off, you’ve got a lot on your mind and we’re willing to bet new tech is not close to the top of the list. But taking a bit of time to learn tools like ChatGPT (or Supermove for that matter!) can be a huge investment in organization, efficiency, and ultimately profitability. 

If you’d like to chat with someone at Supermove about how technology can help your business, book a demo with us today.