Speed to Lead in the Moving Business

Be the first to respond.

Speed is critical, especially when it comes to responding to new leads. When a customer reaches out to you, they are likely also reaching out to your competitors. If you’re getting leads from moving lead providers, they are also sending those leads to other moving companies.

This is your opportunity to make a great first impression, and responding within the first minute increases your chance of converting that lead by a whopping 391%.

Responding within five minutes is 21x more effective than responding after 30 minutes.
Be the fastest to be the first. Speaking to the customer before the competition shows your agility, your care, and is an advantage by setting the right expectations.

The Golden 5-Minute Rule

The sales standard for converting a lead is often called the golden 5-minute rule across many industries. As the data above proves, responding to a lead within five minutes or less can significantly increase the chances of conversion.

According to industry research in moving, 55% of Americans expect a response to their initial inquiry within a few hours, with the majority expecting it within an hour.

Speed to lead ≠ sending price first

Speed to lead is often confused with sending a quote immediately.
Your response time matters because the customer can see you are prompt, organized, and feel acknowledged in their request. But speed to value and building rapport is even more important, and that can easily be done in your first customer call.

That’s why you should leverage that speedy first response with the customer to initiate a meaningful first conversation. Here is a sample checklist of what to ask the customer on the call. This conversation will give you insight to the customer’s why, their pain points and will help you propose a service with packages that work for them.

We are in the business of service. And building a connection is critical here.

How do you respond that quickly?

Fast Response to Leads:

Automate the first response.

You can't expect someone to be watching leads 24/7 because of other calls or tasks on hand. Automation can be a game-changer in ensuring that your customers hear from you first. Use your moving software to send an automated email of acknowledgement, alongside some resources to support a big life event...

Customize the email to include accolades about your moving company like star reviews, testimonials, or why your movers are the best.

Here's an email template for that:

Hi {CONTACT_FIRST_NAME},

Thank you for reaching out to {COMPANY_NAME}. We have received your inquiry, and are excited to be a part of your journey.

Moving can be quite the ordeal, we get it!

That's why our team will give you a call within the next few business hours to learn about your move, and walk you through every step to receiving a stress-free, top-notch moving service for your specific needs.

Thanks for thinking of us.

Chat soon,

{COMPANY_NAME}

{COMPANY_PHONE_NUMBER}

Read our reviews | Free Moving Checklist

Fast Response to Calls:

Record and transcribe your calls.

Skip the note-taking and updating your CRM while you’re speaking to customers. It adds lag and additional steps to your response time.This is even more important if you’re taking calls on the road. It’s impossible to remember every fine detail.

If you automatically transcribe and summarize your calls, you get to focus on the customer, the nuances of their move, what they need, and how well you can help. It allows you to offer a more personalized service, handle objections better, and differentiate yourself from competitors faster.

With call recording software, you can jump to important parts of the conversation without needing to listen to the entire call again.

It will also enable you to automatically draft up follow-up emails with a summary of the move, services they need, and offer additional services you missed on the call.

This will speed up your process immediately and get you responding back to calls with proposals right away.

Example: Matt's Moving Company

Matt's Moving masters the importance of quick response times. Initially, they faced challenges with manual processes and slow lead handling. However, by adopting automation, they significantly reduced response times and increased their booking rate.

Hear from the President & Systems Administrator at Matt’s Moving to learn how they did this:

Fireside Chat: Matt's Moving on Automating Sales & Operations

Conclusion: Respond ASAP

In conclusion, speed to lead is a critical factor in driving sales success. Businesses can ensure quick and efficient lead responses by understanding customer expectations, adhering to industry standards, and leveraging automation tools.